Sterling Steps

Digital marketing consultancy

Sterling Steps short-listed in 2023 by CIOReview Canada & by MarTech Outlook magazine:

Top 10 Digital Marketing Companies’, & 10 Most Promising ‘Data Analytics Service Providers’ / ‘CX Solutions Providers’

Bespoke Digital Marketing Consultancy

Website Monthly Care Packages:

Website Basic Maintenance Package

Basic Maintenance: Weekly back-ups, security & malware scans, free malware clean-ups, 24/7 uptime monitoring, maintenance & bug fixes.

WordPress: Plug-in, theme updates.

Website Basic Maintenance & Performance

Basic Maintenance: Daily back-ups, security & malware scans, free malware clean-ups, 24/7 uptime monitoring, maintenance & bug fixes. WordPress: Plug-in, theme updates.

Performance: Performance monitoring, monitoring & fix broken links, Google Analytics monthly reporting, Keywords  & Meta descriptions.

Web Basic Maintenance / Performance & Content

Basic Maintenance: Daily back-ups, security & malware scans, free malware clean-ups, 24/7 uptime monitoring, maintenance & bug fixes. WordPress: Plug-in, theme updates.

Performance: Performance monitoring, monitoring & fix broken links, Google Analytics monthly reporting, Keywords  & Meta descriptions.

Content: 2 hours of website edits, 2 blogs posted – content provided by the client, SEO for blog posts.

Web Basic Maintenance / Performance & Content +

Basic Maintenance: Daily back-ups, security & malware scans, free malware clean-ups, 24/7 uptime monitoring, maintenance & bug fixes. WordPress: Plug-in, theme updates.

Performance: Performance monitoring, monitoring & fix broken links, Google Analytics monthly reporting, Keywords, Meta descriptions & Free content delivery network (CDN).

Content: Strategic Campaign planning & optimization, 2 hours website edits, 2 blogs posted – content generated by Sterling Steps, SEO for blog posts.

Social Mendia Monthly Care Packages:

Social Media: Starter

Perfect for new companies or for brands looking to make their foray into social media.

Profile creation: includes tracking & basic reporting

Channel Setup: Create channel, set-up profile & picture. Basic brand identity included.

Social Media: Bronze

Audit: Social Media Audit

Channel: account creation (if required), 1 business channel.

Planning: basic marketing campaign planning,

Content: 2 post per week

Publishing & Scheduling: Basic scheduling, generate custom URL.

Account Management: monthly account monitoring,

Reporting: social analytics dashboard, delivered monthly

Social Media: Silver

Audit: Social Media Audit

Channel: account creation (if required), 2 business channels.

Planning: marketing campaign planning,

Content: 2 posts per week, including 1 video post

Publishing & Scheduling: Optimized scheduling, generate 2 custom URLs.

Account Management: weekly account monitoring, account engagement- one hour capacity per week.

Reporting: social analytics dashboard, delivered weekly

Social Media: Gold

Audit: Social Media Audit

Channel: account creation (if required), 3 business channels.

Planning: strategic marketing campaign planning,

Content: 3 posts per week, including 1 video post

Publishing & Scheduling: Optimized scheduling, generate 2 custom URLs, boosted post options

Account Management: daily account monitoring, account engagement -two hour capacity per week.

Reporting: social analytics dashboard, delivered weekly

Optimization: A+B testing, post alternative & audience engagement optimization

Visit our sister site ‘Street Hornets.ca’

Showcasing:

The Sterling Steps Effect

Sterling Steps is a Digital Marketing Consultancy.

The ‘Sterling Steps Effect’ combines three elements. It uses social media to drive website traffic – nothing new there! In addition, we focus on developing a superior customer experience! This results in returning customers & ambassadors to your brand. This unique trifecta will give you a significant business advantage & continuously fuel your flywheel, with satisfied & loyal customers.

We also, offer ala carte solutions for each of the separate elements.

Our objective is always to grow and develop your business, better connecting you with your customers.

WEB STRATEGIES

Our tactics drive quality traffic to your website. Your audience is directed to an optimized website which is designed to maximize predetermine site goals and call to actions. Nothing is left to chance. Many sites fail to adapt to changing technologies or don’t have a clear path or objective for visitors.

SOCIAL MEDIA STRATEGIES

We build realistic social media strategies. The social media landscape is like the wild wild west, but if you understand some key fundamentals and initiate a realistic social media strategy, you can successfully gain a quality audience.

This audience when motivated and encouraged will become your website traffic and brand ambassadors.

CUSTOMER EXPERIENCE STRATEGIES

Finally, great customer experience! Giving the customer what they expect or more. Creating delight, differentiating yourself from your competitors. Creating an experience where customer don’t only want to come back, but they advocate for others to do the same, so they can share in the same great experience.

The model when executed correctly will generate perpetual and growing need for your product or service, which is ultimately the ‘Sterling Steps Effect’!

Personal Testimonials:

Matt Tice Director Category Leadership at Mars

I’ve had the opportunity to work with Ben on mobile initiatives over the past year, and his depth of knowledge around mobile technology and commerce is quite impressive. Ben has taken on the huge challenge of uncovering opportunities our company has within the complex mobile commerce environment, and he is paving the path in order to communicate and train our entire sales team on how to capitalize on mobile commerce through the development of an in-depth mobile playbook. Ben is committed to quality and is very intentional in his business pursuits. He has certainly been a pleasure to work with!

Prashant Jairaj Senior Director Sales Weston Bakery

One of the highlights of my career thus far has been the opportunity to work with Ben. His creativity and outside-the-box thinking when it comes to solving seemingly unsolvable problems is unmatched. Ben also has the unique ability to explain hard-to-understand concepts and break them down into simple, actionable insights. Perhaps Ben’s most impressive trait is his “people” skills; he has an amazing knack for being able to relate to people, and rally a team around a common goal. I would recommend Ben without reservation to anyone lucky enough to have a chance to work with him.

Burke Cooper Chief Marketing Officer Fetch Rewards

I knew from our very first conversation that there was a lot to learn from Ben. His energy and passion makes him fun to work with, and his vision for changes in mobile tech make him a valuable partner to Fetch Rewards. Ben was able to take a complex problem, and break it down into simple bite-sized pieces that we could take action against — A very valuable skill no matter what the role or problem.

Simon Watts Global Growth Center Manager at Mars

Ben is a true professional, his knowledge, passion and determination to succeed are second to none. His rich experience across different markets and companies, has helped him drive a true step change in the way our company views Mobile and grasps the opportunities it gives us. Ben has a wonderfully affable personal style which allows him to build strong productive relationships but also makes him an absolute pleasure to work with ! I can’t recommend Ben highly enough.

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